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What makes someone actually care about solar? It’s not the data. It’s the story.
On this special “SundayCast”, Nico sits down with the Reverend himself—Aaron Nichols (okay, not officially a Reverend, but the story behind that title is worth tuning in for). Aaron has made waves as a marketing & advocacy specialist at Exact Solar, helping the company thrive in a time when many others in solar are shrinking. His secret? Telling stories that spark action.
“Stories stick. Facts fade.” - Aaron Nichols
From a school greenhouse in Philly to a donated community solar project, Aaron shares how real narratives—not kilowatt stats—are driving leads, national press, and community engagement. If you’re tired of wonky white papers and want to learn how to make clean energy compelling, what you’ll learn in this episode needs to be part of your playbook.
Expect to learn:
🔹 Why “facts are for the in-group, stories are for the out-group”
🔹 How a single solar story got NPR, local press, and a Congressman’s attention
🔹 The storytelling tactics Aaron uses to turn readers into leads
🔹 How to make your next LinkedIn post actually get seen (and shared)
RESOURCES:
Connect with Aaron Nichols:
Check out Exact Solar:
“My mission is simple: make solar sexy.” - Aaron Nichols
Noteworthy Quotes:
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Nico Johnson
Entrepreneur & Podcaster
In my 20 year career, I've worked with dozens of entrepreneurs, intrapreneurs and professionals in transition to clarify their mission, set or stretch their goals, and work through the barriers to their growth.
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