T.J. Rodgers has built — and rebuilt — billion-dollar companies across semiconductors, energy, storage, and manufacturing.

In this 2.5-hour Episode 900 deep dive, he walks through the operating principles behind that track record — in detail.

This isn’t a surface-level conversation. It’s a masterclass in how durable companies are actually constructed.

"in Silicon Valley, ninety percent of the companies go bust." - T.J. Rodgers

We unpack:

🔹 The mental models he uses to evaluate technologies and markets
🔹 The acquisition and integration process he’s deployed dozens of times
🔹 Why revenue per employee tells the truth — and what most CEOs hide behind
🔹 What “quality is free” really means in practice
🔹 How ownership, incentives, and culture get reinforced — not just talked about
🔹 Why most solar companies fail, and some survive

If you’re a founder, operator, investor, or executive building in a hard industry, this episode will challenge how you think about metrics, structure, and leadership.

It’s long. It’s dense. And it’s worth your time.

This is not a fluffy discussion about climate optimism.

It is about discipline. Incentives. Quality. And the brutal honesty of markets.

Episode 900 feels like the right moment for a conversation like this.

Listen in.

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"The good news is, you get to do whatever you want. The bad news is, it's 100% your fault if it doesn't work." - T.J. Rodgers