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Inflation, interest rates, tariffs—most markets flinch. But according to Josh Goldberg, commercial solar doesn’t blink. In this Tactical Tuesday, Josh pulls back the curtain on how Sunstone Credit is adapting—and thriving—by making it easier than ever to finance clean energy upgrades for America’s businesses.

“When the economy turns around—and it will—we’ll be the easiest lender to work with. That’s our strategy.” – Josh Goldberg

You’ll hear why commercial solar might be more resilient than resi, how to decode confusing lease structures, and why every building owner should be thinking like a telecom landlord. Plus: what makes a killer commercial proposal and the surprising financing products Sunstone now offers (hint: they finance roofs!).

Expect to learn:

🔹 How to translate NOI boosts into powerful solar sales

🔹 Why EV chargers and storage make sense in C&I (but also complicate the deal)

🔹 The tools commercial solar desperately needs—but don’t exist yet

🔹 How Josh is making Sunstone the easiest lender in the clean energy game

RESOURCES:

Connect with Josh Goldberg:

Check out Sunstone Credit:

“Commercial solar’s future? Just look at cell towers. Everyone thought they were ugly… until they made money.” – Josh Goldberg

Noteworthy Quotes:

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Nico Johnson

Entrepreneur & Podcaster

In my 20 year career, I've worked with dozens of entrepreneurs, intrapreneurs and professionals in transition to clarify their mission, set or stretch their goals, and work through the barriers to their growth.

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