So what’s the secret to building influence in a Trillion-dollar industry?
Perhaps it’s “start when it’s only a Billion-dollar industry!”
But in today’s episode a few more “secrets” are discussed. 

In this rare role-reversal, Nico Johnson—the voice behind SunCast—is interviewed by solar industry legend (and fellow podcaster), Barry Cinnamon. It’s a full-circle moment packed with lessons on storytelling, scaling influence, and building a media brand that moves the clean energy industry forward.

"It’s not just a podcast; it’s a community that’s developing around the conversations." – Nico Johnson

Nico shares how podcasting became his outlet for deeper industry insight—and how a single conversation with a GreenTech Media analyst changed his life. He reveals how he turned curiosity and connection into a flywheel for audience growth, impact, and eventually revenue.

If you’ve ever wondered how to build influence, tell better stories, or scale a niche media company in a fast-changing industry—this one’s for you.

We also discuss:

🔹 Why the best marketing doesn’t feel like marketing
🔹 The “3-legged” stool of any media company
🔹 How SunCast attracted early sponsors even with a relatively small audience
🔹 Why great storytelling is still the ultimate clean energy recruiting tool

Ready to turn insight into action? Listen now (or watch on SunCast Media), share it with one person who’ll benefit, and tap follow/leave a quick review so we can keep bringing you the playbooks that move our industry forward.

RESOURCES:

Connect with Barry  Cinnamon:

• LinkedIn

Check out Cinnamon Energy Systems:

• ‍Website | LinkedIn

Connect with Nico Johnson:

• LinkedIn

"The most valuable thing you can do is create something that other people find valuable." – Nico Johnson