What do a struggling mom in Georgia and a solar installer named Jim have in common? Their stories can change elections and shape public perception of clean energy.

In this final episode of 2025, Aaron Nichols returns to SunCast with a mission: rescue storytelling from corporate cliché and remind us why one emotional story is worth a thousand graphs. His viral LinkedIn article Four Rules for Storytelling Corporate America Desperately Needs takes aim at how we confuse content creation with actual narrative power.

Aaron and Nico dissect why storytelling in our industry so often falls flat and how to fix it. 

You’ll walk away with a practical, human-centered playbook for narrative that converts.

"A story is a structured sequence of events designed to entertain, involving a character facing a problem, making choices and experiencing change or growth." – Aaron Nichols

Expect to learn:

🔹 Why “make me care before you make your case” is rule #1 in marketing
🔹 Why facts follow emotion, not the other way around
🔹 How to build a story stack that scales with your business
🔹 Why AI-generated content will never replace a real narrative
🔹 The 4 essential story types every clean energy leader should master

This episode will change how you think about marketing, leadership, and your next LinkedIn post.

Happy New Year! Let’s get it started right.

RESOURCES:

Connect with Aaron Nichols:

• LinkedIn

Check out Exact Solar:

• Website | LinkedIn | YouTube

Further Reading:

• Wall Street Journal: Companies Are Desperately Seeking ‘Storytellers’
• Aaron’s LinkedIn Article: Four Rules of Storytelling That Corporate America Desperately Needs
• Get The Story Stack PDF

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