Clean energy economics may be improving, but the narrative around climate and energy remains contested. Veteran climate journalist Sammy Roth explores why the industry struggles to communicate its story, how culture shapes policy outcomes, and why long-term messaging may matter as much as technology in the transition ahead.
Main Topics Discussed
• Translating between energy industry expertise and climate science communication
• Why clean energy messaging struggles despite economic and policy progress
• The cultural and political dynamics shaping climate communication in the U.S.
• Lessons from oil and gas branding and the need for stronger clean energy narratives
• Connecting media, culture, and policy to drive long-term climate action
