Residential solar is entering a tougher, more disciplined phase. Erick Holvik shares what EnergySage data reveals about homeowner demand for storage, shifting financing models, installer margin pressure, and the growing need to build long-term customer value across solar, batteries, EV charging, and home electrification.
Main Topics Discussed
• The widening gap between storage interest and actual storage adoption
• How financing shifts are changing solar-plus-storage sales
• Why residential system sizes continue to grow
• Installer contraction, shrinking margins, and the end of the red line model
• Building lifetime customer value through electrification and storage
