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Roofers are entering solar. Solar pros are adding roofing.
How are these trades getting the training & resources required to level up and provide the appropriate level of service to homeowners? Is the future of residential solar trades consolidating int a new kind of contractor?
In this RE+ 2025 live session, Nico sits down with James Mason, VP of Renewable Energy at ABC Supply, to explore the once-in-a-generation convergence of two massive industries—and why the right strategy (and the right partner) makes all the difference.
From short-term wins to 30-year vision, James unpacks the lessons ABC Supply has learned over 40+ years of helping contractors grow and adapt. This conversation is loaded with honest advice, bold warnings, and real success stories from the field. If your business is stuck in survival mode—or if you’re planning your next big move—you’ll want to hear this.
Expect to Learn:
🔹 The top blind spots keeping contractors stuck in survival mode
🔹 How to scale roofing + solar without falling into costly traps
🔹 What the best contractors are doing to prepare for future policy shifts
🔹 Why simplicity beats strategy - when done right
Hit play to learn how to thrive in a volatile market—and why ABC Supply might be the partner you didn’t know you needed.
RESOURCES:
Connect with James Mason:
Check out ABC Supply Co. Inc.:
Noteworthy Quotes:
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Nico Johnson
Entrepreneur & Podcaster
In my 20 year career, I've worked with dozens of entrepreneurs, intrapreneurs and professionals in transition to clarify their mission, set or stretch their goals, and work through the barriers to their growth.
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