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Every year, there is a new “crisis” in solar.

And yet… the industry keeps growing.

With leadership transition underway at the Solar Energy Industries Association, Darren Van’t Hof steps in as Interim President and CEO at a pivotal moment. Policy uncertainty. Permitting bottlenecks. Election year noise. And a projected $25 billion flowing into storage in 2026 alone.

"Permitting has been a real choke point." – Darren Van't Hof

So where do we really stand?

In this candid conversation recorded live at Intersolar & Energy Storage N.A., Darren shares why solar has already won the cost battle, why storage may be the most durable growth sector in energy, and what must happen politically for the industry to keep accelerating. There are some additional fun bits about the future of SEIA and his role in there as well. ;-) 

Expect to learn:

🔹 What’s the outlook from the new (Interim) CEO on the heels of SEIA’s latest board meeting
🔹 Why solar is no longer competing on cost and what that changes
🔹 How permitting and regulatory uncertainty are quietly freezing capital
🔹 Why storage could command $25 billion in 2026 alone
🔹 The political engagement strategy SEIA is building to compete dollar for dollar

Darren brings two decades of finance and board leadership experience to the conversation. His message is clear. Affordability wins. Economics win. But certainty is everything.

Hit play to understand what is noise, what is signal, and how to position your company for the next growth cycle.

RESOURCES:

Connect with Darren Van't Hof:

Check out Solar Energy Industries Association (SEIA):

"Every year there's a crisis. Every year there's something that's going to be the death knell of the industry." – Darren Van't Hof

Noteworthy Quotes:

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Nico Johnson

Entrepreneur & Podcaster

In my 20 year career, I've worked with dozens of entrepreneurs, intrapreneurs and professionals in transition to clarify their mission, set or stretch their goals, and work through the barriers to their growth.

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