Most conversations about agrivoltaics stay at the surface.

Rebekah Pierce didn’t set out to become a voice for solar. She was trying to solve a much simpler problem:

How do you make a small farm financially viable… without giving it up?

"Without that farmer, prime farmland ceases to exist." – Rebekah Pierce

What followed was a shift - from seeing solar as a “necessary evil” to recognizing it as a tool that might fundamentally reshape how farms survive.

In this conversation, we unpack what’s actually happening on the ground:

🔹 What exactly is the business of solar grazing
🔹 Where the economics work — and where they don’t
🔹 Why “prime farmland” is often misunderstood
🔹 The gap between developer intent and rural reality
🔹 What breaks when you try to scale this model 

This is less about sheep under panels…

…and more about what new revenue models might actually keep farms alive.

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🎧 Guest: Rebekah Pierce
Author of Agri-Energy: Growing Power, Growing Food

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If you’re curious about agrivoltaics, this is a perspective you don’t usually hear.

Hit play to hear why Rebekah Pierce believes agrivoltaics is not a side strategy. It is a glimpse of what farming could become.

RESOURCES:

Connect with Rebekah Pierce:

• LinkedIn

Check out J&R Pierce Family Farm:

• Website | Facebook | Instagram | TikTok

Rebekah’s Greatest Hits:

‍https://www.linkedin.com/posts/rebekah-pierce-writer_solargrazing-dualuse-ethanol-activity-7353132112499073025-kxiw?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAACzKRZEBvxA7jFICQocibQwcozwfIobLn_M

‍https://www.linkedin.com/posts/rebekah-pierce-writer_solargrazing-dualuse-agrienergy-activity-7350571616122085378-x18l?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAACzKRZEBvxA7jFICQocibQwcozwfIobLn_M

‍https://www.linkedin.com/posts/rebekah-pierce-writer_agrivoltaics-is-a-scam-says-a-comment-left-activity-7420481626414923776-OYrF?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAACzKRZEBvxA7jFICQocibQwcozwfIobLn_M 

‍https://www.linkedin.com/posts/rebekah-pierce-writer_solar-destroys-prime-farmland-rendering-activity-7404689928422473728-rUiO?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAACzKRZEBvxA7jFICQocibQwcozwfIobLn_M 

‍https://www.linkedin.com/posts/rebekah-pierce-writer_a-common-question-we-get-asked-is-why-we-activity-7403839634448986112-rvA8?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAACzKRZEBvxA7jFICQocibQwcozwfIobLn_M 

‍https://www.linkedin.com/posts/rebekah-pierce-writer_i-dont-love-the-term-nimby-it-can-be-derogatory-activity-7402025639379369985-TBIi?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAACzKRZEBvxA7jFICQocibQwcozwfIobLn_M

‍https://www.linkedin.com/posts/rebekah-pierce-writer_solar-contaminates-the-soil-this-is-a-activity-7384959760523186176-LpFk?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAACzKRZEBvxA7jFICQocibQwcozwfIobLn_M 

‍https://www.linkedin.com/posts/rebekah-pierce-writer_we-cant-take-farmland-out-of-production-activity-7381325384413515776-hVZ-?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAACzKRZEBvxA7jFICQocibQwcozwfIobLn_M 

‍https://www.linkedin.com/posts/rebekah-pierce-writer_when-you-farm-under-solar-the-yields-are-activity-7376913592526475264-DjwZ?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAACzKRZEBvxA7jFICQocibQwcozwfIobLn_M

‍https://www.linkedin.com/posts/rebekah-pierce-writer_a-solar-or-wind-facility-takes-up-so-much-activity-7372336646291136512-bvzZ?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAACzKRZEBvxA7jFICQocibQwcozwfIobLn_M 

‍https://www.linkedin.com/posts/rebekah-pierce-writer_i-cant-grow-pineapples-in-upstate-new-york-activity-7369801151233413120-jHcW?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAACzKRZEBvxA7jFICQocibQwcozwfIobLn_M 

‍https://www.linkedin.com/posts/rebekah-pierce-writer_solargrazing-dualuse-agrienergy-activity-7364316203881775105-UXpq?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAACzKRZEBvxA7jFICQocibQwcozwfIobLn_M

‍https://www.linkedin.com/posts/rebekah-pierce-writer_agrivoltaics-agrienergy-renewables-activity-7362170581246451712-U3gY?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAACzKRZEBvxA7jFICQocibQwcozwfIobLn_M

‍https://www.linkedin.com/posts/rebekah-pierce-writer_regenerativefarming-americanfarms-farmingfamilies-activity-7354522742106247168-IWUJ?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAACzKRZEBvxA7jFICQocibQwcozwfIobLn_M

‍https://www.linkedin.com/pulse/does-solar-destroy-bird-habitat-rebekah-pierce-ef0fe/?trackingId=UQRi4OsirHu%2BnnKESJsnGw%3D%3D 

‍https://www.linkedin.com/pulse/please-stop-saying-nuclear-better-than-solar-wind-heres-pierce-bxf9e/?trackingId=ZIi6GcDoyrtw2S01Dy1OpQ%3D%3D

"There's a solution for almost everything. You just have to be willing to put in the thought, and the ability to budge a little bit." – Rebekah Pierce

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